"This is in some ways is the most challenging work. Within Reality Labs, the unit was spending over half of its budget on augmented reality (AR), with smart glasses products continuing to emerge "over the next few years" and some "truly great" AR glasses later in the decade, Zuckerberg said. ![]() About 20% of Meta's budget was going to Reality Labs. People were Meta's biggest expense, followed by capital expenditure, the vast majority of which went to infrastructure to support its suite of social media apps, he said. In his remarks to employees, Zuckerberg played down how much the company was spending in Reality Labs, the unit responsible for its metaverse investments. Investors have questioned the wisdom of that decision as Meta's core advertising business has struggled this year, more than halving its stock price. Zuckerberg's comments there reflect a shift in tone and emphasis after focusing heavily on extended reality hardware and software investments since announcing a long-term ambition to build out an immersive metaverse last year. The company did not immediately respond to a request for comment on Thursday's internal forum. Meta enables some consumers to speak and transact with merchants through the chat apps, including a new feature announced Thursday in Brazil. "We talk a lot about the very long-term opportunities like the metaverse, but the reality is that business messaging is probably going to be the next major pillar of our business as we work to monetize WhatsApp and Messenger more," he said. Zuckerberg, addressing pointed questions at a company-wide meeting a week after Meta said it would lay off 11,000 workers, described the pair of messaging apps as being "very early in monetizing" compared to its advertising juggernauts Facebook and Instagram, according to remarks heard by Reuters. Marketing conversations are initiated by businesses to promote products or services, with each message incurring a cost of ₹0.7265.Nov 17 (Reuters) - Meta Platforms Inc (META.O) Chief Executive Mark Zuckerberg told employees on Thursday that WhatsApp and Messenger would drive the company's next wave of sales growth, as he sought to assuage concerns about Meta's finances after its first mass layoffs. WhatsApp has announced that it will be implementing a charge of ₹0.3082 per message for its utility services. Utility conversations refer to instances where a company proactively contacts a customer to provide help or communicate important updates. Businesses can now safeguard themselves against fraud and unauthorized access, while users can access their accounts with improved speed and security. ![]() These authentication conversations provide an added layer of security for businesses and their users. Authentication conversations will allow businesses to authenticate users with one-time passcodes (OTPs) at many points in the login process, including account verification, account recovery, and integrity issues. The three different conversation types include Authentication, Utility, and Marketing conversations. ![]() According to the company, the conversations initiated by users today will be referred to as service conversations. Business-initiated conversations are set to be divided into three different types: utility, authentication, and marketing. ![]() Under the new model, businesses will be charged per conversation, rather than per message. Meta-owned WhatsApp has announced that it will be implementing a new pricing model for business messages starting on June 1, 2023.
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